In October 2024 Georgian parliamentary elections were held, in which the political union - Coalition for Change, which united four parties, participated. Their election number was 4.
As a senior graphic designer, I participated in planning the visuals of their election campaign from scratch. We worked in different directions - the branding of the coalition, digital, a wide range of printed materials, etc.
All three parties already had their own identities and I had to combine them. Also, the color scheme had already been chosen and I had to work within that color scheme. We created a group of logos that could be used on different materials and sizes.
It was possible to use the number 4 separately in some cases.
All three parties already had their own identities and I had to combine them. Also, the color scheme had already been chosen and I had to work within that color scheme. We created a group of logos that could be used on different materials and sizes.
It was possible to use the number 4 separately in some cases.
It's worth remembering that work on the visual identity started three or four months before the election. We had to work with a large amount of material under tight deadlines.
